newspaper design
newspaper
design
newspaper design
newspaper
design
  
1.13.07

What makes this page a BFD: A clear hierarchy to the information
page  
 
This was a day of great headlines, many of them about the cold turn in the weather. The Register Guard asked, "Got snow?" The Press Democrat offered a charming weather photo and a clear way to track the temperatures. The Chicago Sun-Times topped everyone with "Freckles didn't do it."

The Monitor sported a Time magazine-like use of color-background portraits. Newsday also had a high-impact front.

But no one topped the St. Louis Post-Dispatch's display of the story about the two kidnapped boys found alive.

The P-D led their page with a strong headline, which helped to organize the words and images beneath. Then they used parallel construction to give equal weight to the story of each boy, rather than trying to make one image dominant. There was a clear hierarchy to the information, allowing readers to process words and images quickly.



• Agree, disagree or have a nomination for the next BFD? Send it

• Recent standouts appear below. See all

   
 
XML
CLASSIFIED NEWSPAPER DESIGN
newspaper design
newspaper design
ONLINE NEWSPAPER DESIGN
newspaper design
Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
newspaper design
EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN
newspaper design
newspaper design
newspaper design
Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
newspaper design
EDITORIAL NEWSPAPER DESIGN
classified redesigns
Bakersfield Californian
RepublicanAmerican
The Eureka Reporter
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
Observer-Reporter
The Sunday News
newspaper design
ONLINE NEWSPAPER DESIGN
classified redesigns
classified redesigns
NEWSPAPER DESIGN WHITEPAPER
classified redesigns
A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
classified redesigns
TARGETED PUBLICATIONS
classified redesigns
classified redesigns
INTERACTIVE TOUR
classified redesigns
See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
newspaper design
RADICAL STRATEGIES FOR CIRCULATION WOES
classified redesigns

 





 
A newspaper war, that is. The Sunday Star Times, New Zealand's largest newspaper, faces fierce competition on the newsstand from two tabloids. So it was redesigned to improve its above-the-fold presentation. The complete story will appear here and in the next issue of SND's DESIGN.
 
 






 
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it’s working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


 
 






 
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 
 

big pictures
Do 6-column photos boost readership and revenue?>>

tv books
Who would have thought that TV books would lead to the end of newspapers as we know them?>>

Washington Post
Len Downie's memo calls for more emphasis on design.>>

newspaper next
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>

lies, damn lies and statistics
See the charts that show why now is the time to redesign for revenue.>>

how to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>

Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>>

nytimes.com redesign
This online redesign is not enough to please users and advertisers.>>

does design matter to readers

Design does matter to readers, but only if it's reader driven.>>

newspaper innovation
If newspaper markets are so different, why do most papers look so much alike?>>

newspaper redesign
I wish you luck and offer some advice.>>

newspaper tab conversion
This overhyped trend is a non-starter for America.>>

newspaper design contest
We can make a difference, but not by chasing awards.>>

newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>

newspaper design contest
A thousand awards a year? Gimme a break.>>

readership institute
They never said higher RBS scores would sell more newspapers.>>


 

© 2006 Brass Tacks Design. All Rights Reserved.