newspaper design
newspaper
design
newspaper design
newspaper
design
  
1.20.07

What makes this page a BFD: Effective single-copy play of a major local news story.
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For sheer impact, nothing topped today's Newsday with its typographic solution and powerful use of a limited number of colors. In contrast, The Modesto Bee used a few too many colors in its fast-food package.

For sheer goofiness, nothing topped the lede photo on the front page of today's Washington Post. The photo of a man appearing to hold two toilet-paper tubes to his eyes is actually a photo of a man holding two toilet-paper tubes to his eyes.

For sheer elegance, nothing topped the weather photo on the front of The Oregonian. The El Paso Times also had an effective weather package with a big, bold headline, and secondary photos and heads that addressed the impact elsewhere, on travel and on traffic.

For sheer spookiness, nothing topped the Poughkeepsie Journal, making it today's best front design.

The Journal led with a big headline and big photo that made for effective single-copy presentation. Adding to the newsiness of the package was the series of secondary headlines presented in a rat-a-tat-tat style. "Online extras," set in yellow to match the photo, were displayed prominently and directed readers to content exclusive to the online experience.

Room for improvement: The above-the-fold presentation showed real sophistication. But the page was no better than average from the fold down making it appear as if one person designed the top-half of the page and another person designed the bottom. Compare this to The Indianapolis Star, which had a great above-the-fold presentation on the Colts that carried through all the way to the bottom of the page. The Star managed to placed its largest photo below the fold without sacrifying its effective, above-the-fold single-copy presentation.

The bottom of the Journal's page could have been improved with judicious use of white space to separate elements, fewer refers written tighter and a better photo for the church story. A heavier rule beneath the lede package would have helped to separate it more effectively from the unrelated elements below.



• Agree, disagree or have a nomination for the next BFD? Send it

• Recent standouts appear below. See all

   
 
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CLASSIFIED NEWSPAPER DESIGN
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ONLINE NEWSPAPER DESIGN
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Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
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EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN
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Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
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EDITORIAL NEWSPAPER DESIGN
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ONLINE NEWSPAPER DESIGN
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NEWSPAPER DESIGN WHITEPAPER
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A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
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TARGETED PUBLICATIONS
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INTERACTIVE TOUR
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See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
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RADICAL STRATEGIES FOR CIRCULATION WOES
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A newspaper war, that is. The Sunday Star Times, New Zealand's largest newspaper, faces fierce competition on the newsstand from two tabloids. So it was redesigned to improve its above-the-fold presentation. The complete story will appear here and in the next issue of SND's DESIGN.
 
 






 
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it’s working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


 
 






 
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 
 

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