What makes this page a BFD: It dares you not to look at it.
Today, it was all about headlines, which our research shows outdraws images when it comes to single-copy sales.
The Philadelphia Daily News treated the City of Brotherly Love to a phun headline that may anger Anglophiles: "Royal Paean." The St. Louis Post-Dispatch came in a close second in the headline derby with "Underfaker".
But back to headlines. The Star-Ledger used a novel headline treatment: no headline at all. Instead, an enlarged lead sentence serves up a powerful, compelling sentiment. Tighter cropping on the lead photo would have enhanced this presentation. Compare the Star-Ledger to this Virginian-Pilot prototype from 1992, which also used a lead-sentence-as-headline treatment to convey drama from the courtroom.
A combination of headlines and heads (in the form of mugshots) made The Saturday Times today's best front design.
The mugshots tell one story: recent casualties in Iraq; the big words tell two related stories and refer to more inside, making this a page that dares you not to look at it.
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ONLINE NEWSPAPER DESIGN Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites. EDITORIAL NEWSPAPER DESIGN
NEWSPAPER DESIGN WHITEPAPER A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice. TARGETED PUBLICATIONS
INTERACTIVE TOUR See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper. RADICAL STRATEGIES FOR CIRCULATION WOES
A newspaper war, that is. The Sunday Star Times, New Zealand's largest newspaper, faces fierce competition on the newsstand from two tabloids. So it was redesigned to improve its above-the-fold presentation. The complete story will appear here and in the next issue of SND's DESIGN.
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”
And its working.
Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone.
See before and after, see more pages and read the stories.
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.
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