newspaper design
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1.26.07 – .07

What makes this page a BFD: A high-impact typographic solution
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Sunday papers typically display a wider range of design solutions than daily papers. Today was no exception.

Photos: The Kokomo Tribune depended upon photos to boost single-copy sales with an interesting above-the-fold treatment. The Kansas City Star made effective use of a high-impact photo in its nameplate. But no one topped the Omaha World-Herald's flying sheep for weirdness.

Informational graphics: Both the Chicago Tribune and Sun Journal went big with airy maps and diagrams.

Typographical solutions: The Des Moines Register had a nice clean solution framed by white space. But no type solution was better than today's South Florida Sun-Sentinel, making it today's best front design.

This is clearly a dare-you-not-to-look-at-it presentation. While looking doesn't guarantee reading, it takes the first step toward closing that deal. If readers don't look at a story, then surely they won't read it.

In addition to being high-impact visually, the meaning of the biggest words is also high impact: Assault, burglary, sexual battery, with homicide set bigger than all the rest. This is using design the way it was meant to be used: to advance the content.

Room for improvement: The main package was appropriately dark, brooding and sinister. The rest of the page, including the Super Bowl box and daily digest at the bottom were light and pastel, making the page seem schizophrenic. The entire page would have reflected a single, unified design aesthetic if the secondary visual elements had been more muted, maybe with darker, dusky colors or even light gray and red to relect the palette of the main package.



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CLASSIFIED NEWSPAPER DESIGN
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ONLINE NEWSPAPER DESIGN
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Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
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EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN
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Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
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EDITORIAL NEWSPAPER DESIGN
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Bakersfield Californian
RepublicanAmerican
The Eureka Reporter
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
Observer-Reporter
The Sunday News
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ONLINE NEWSPAPER DESIGN
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NEWSPAPER DESIGN WHITEPAPER
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A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
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TARGETED PUBLICATIONS
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INTERACTIVE TOUR
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See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
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RADICAL STRATEGIES FOR CIRCULATION WOES
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A newspaper war, that is. The Sunday Star Times, New Zealand's largest newspaper, faces fierce competition on the newsstand from two tabloids. So it was redesigned to improve its above-the-fold presentation. The complete story will appear here and in the next issue of SND's DESIGN.
 
 






 
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it’s working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


 
 






 
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 
 

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