Today's BFD is The Salt Lake Tribune for their over-the-top presentation.
The Tribune skillfully blended their nameplate, a 6-column photo, main headline, and short-form on the hero and the perpetrator. The same level of care was seen beneath the fold with effective packaging of other key elements of the story.
Of course, none of that matters to the readers in Salt Lake and elsewhere who were served by front pages in tune with the tenor of the today's news in their towns. With pages like these, designers are doing their best to connect with readers and potential readers via single-copy sales, rather than merely producing poster pages.
Room for improvement: The Tribune did a good job of separating their lead headline from their nameplate, but the photo was a bit too complicated to serve as a background for these text elements. The examples from Beaver County, Kansas City and Baskersfield demonstrate a better use of this treatment.
Last week NYT Publisher Arthur Sulzberger Jr. admitted that he really didn't know whether he'd be printing the Times in five years. Based on recent events, he is wise to admit what he doesn't know and to "Never say never."
Before you say "never" about newspapers, consider this:
Two years ago, Tony Ridder never thought he'd sell the company that bears his name.
One year ago, Gary Pruitt never thought he'd buy Tony's company.
Six months ago, Gary never thought he'd sell McClatchy's "crown jewel" – the Star-Tribune. And certainly not at a half-billion-dollar loss.
One year ago, Dennis FitzSimmons never thought he'd put Tribune up for sale.
We never thought newsroom layoffs and buyouts would become as common as typos.
We never thought a guy named Craig and websites with silly-sounding names like "Yahoo" and "Google" could undermine our main sources of revenue. And we never thought classifieds were so important.
We never thought The Philadephia Inquirer (winner of 17 Pulitzers in 18 years and the biggest paper in America's fifth-largest city) would see its newsroom staff and circulation drop to the size of a secondary market.
We never thought we'd publish our stories for free online before we published them for payment in print.
A year ago, we never thought we'd see bottom-page strip ads on section fronts (unless we worked for a Gannett paper).
Six months ago, we never thought we'd see bottom-page strip ads on front pages.
A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
The ISJ shows its passion for Pocatello by filling its fronts with faces – featuring five or more per front per day. You can't be too local and you can't run too many faces of local people, because everyone loves to hear these words: "I saw your picture in the paper."
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.
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Len Downie's memo calls for more emphasis on design.>>
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>
See the charts that show why now is the time to redesign for revenue.>>
A practical, step-by-step approach with examples from newspapers large and small.>>
Learn from KnightRidder's mistakes at the Inky and the Merc.>>
This online redesign is not enough to please users and advertisers.>>
Design does matter to readers, but only if it's reader driven.>>
If newspaper markets are so different,
why do most papers look so much alike?>>