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ROBERT SUHAY WINS $1000
AND SOFTWARE FROM QUARK


2.17.07

What makes this page a BFD: Impact without sacrificing the information



 
 
The Record had a poignant photo from a folo on a fallen police officer. The Sun-Times was awash in faces: one glad but mostly sad. The Chicago Tribune had less impact with a looser crop on the same funeral story. The Virginian-Pilot did the best job on the peanut butter story, and had a beautiful map, to boot! The Salt Lake Tribune had another strong folo on the shooting there. The Kansas City Star had another fire-based front, but not as strong as their previous one.

Traffic woes were "Totally unacceptable" in The Philadelphia Inquirer, The Morning Call and The Patriot News.

Today's BFD is the Daily Press for its cover that combines impact with information.

With this page, the Daily Press served up the sizzle and the steak. There's plenty of visual firepower but plenty of useful information presentation in quick-and-easy-to-grasp short-form format. Other stories on the page were kept visually subdued to avoid competition with the main image.


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NEVER SAY NEVER

By Alan Jacobson, Brass Tacks Design

Last week NYT Publisher Arthur Sulzberger Jr. admitted that he really didn't know whether he'd be printing the Times in five years. Based on recent events, he is wise to admit what he doesn't know and to "Never say never."

Before you say "never" about newspapers, consider this:
  • Two years ago, Tony Ridder never thought he'd sell the company that bears his name.

  • One year ago, Gary Pruitt never thought he'd buy Tony's company.

  • Six months ago, Gary never thought he'd sell McClatchy's "crown jewel" – the Star-Tribune. And certainly not at a half-billion-dollar loss.

  • One year ago, Dennis FitzSimmons never thought he'd put Tribune up for sale.

  • Six months ago, Dennis never thought a qualified buyer would be so difficult to find.

  • We never thought papers like The Boston Globe and The New York Times would cut their newsroom staffs.

  • We never thought newsroom layoffs and buyouts would become as common as typos.

  • We never thought a guy named Craig and websites with silly-sounding names like "Yahoo" and "Google" could undermine our main sources of revenue. And we never thought classifieds were so important.

  • We never thought The Philadephia Inquirer (winner of 17 Pulitzers in 18 years and the biggest paper in America's fifth-largest city) would see its newsroom staff and circulation drop to the size of a secondary market.

  • We never thought we'd publish our stories for free online before we published them for payment in print.

  • A year ago, we never thought we'd see bottom-page strip ads on section fronts (unless we worked for a Gannett paper).

  • Six months ago, we never thought we'd see bottom-page strip ads on front pages.

  • A week ago, we never thought we'd see display ads on front pages.

  • We never thought newsroom raises would be tied to newspaper revenue, as they are now at the Boston Globe. (Four months ago, I suggested that newsroom salaries should be tied to circulation, never thinking that anything close would happen any time soon.)

 There's only one thing we can be sure of: More Never Say Nevers TK.


 Send an email direct to Brass Tacks Design.

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newspaper design
2007 WORKSHOPS
newspaper design
API: New products
newspaper design
NAA: Marketing
newspaper design
Wyoming Press
newspaper design
Kentucky Press
newspaper design
Minnesota Press
newspaper design
New England Press
newspaper design
NAA: Single-copy
newspaper design
Inland: Classified
newspaper design
New York Press
newspaper design
API: Advertising
newspaper design
WCAA
newspaper design
CLASSIFIED NEWSPAPER DESIGN
newspaper design
newspaper design
ONLINE NEWSPAPER DESIGN
newspaper design
Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
newspaper design
EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN
newspaper design
newspaper design
newspaper design
Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
newspaper design
EDITORIAL NEWSPAPER DESIGN
classified redesigns
Bakersfield Californian
RepublicanAmerican
The Eureka Reporter
Sunday Star-Times
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
Observer-Reporter
The Sunday News
newspaper design
ONLINE NEWSPAPER DESIGN
classified redesigns
classified redesigns
NEWSPAPER DESIGN WHITEPAPER
classified redesigns
A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
classified redesigns
TARGETED PUBLICATIONS
classified redesigns
classified redesigns
INTERACTIVE TOUR
classified redesigns
See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
newspaper design
RADICAL STRATEGIES FOR CIRCULATION WOES
classified redesigns

 
newspaper design
Pocatello Idaho State Journal
NEWSPAPER DESIGN
newspaper design
Idaho State Journal
NEWSPAPER DESIGN
 
The ISJ shows its passion for Pocatello by filling its fronts with faces – featuring five or more per front per day. You can't be too local and you can't run too many faces of local people, because everyone loves to hear these words: "I saw your picture in the paper." See the pages.

Read the interview by Jeremy Gilbert of the Poynter Institute: Bringing big changes to a little place called Pocatello
 
 






 
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it’s working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


 
 






 
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 
 


 
 

big pictures
Do 6-column photos boost readership and revenue?>>

tv books
Who would have thought that TV books would lead to the end of newspapers as we know them?>>

Washington Post
Len Downie's memo calls for more emphasis on design.>>

newspaper next
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>

lies, damn lies and statistics
See the charts that show why now is the time to redesign for revenue.>>

how to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>

Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>>

nytimes.com redesign
This online redesign is not enough to please users and advertisers.>>

does design matter to readers

Design does matter to readers, but only if it's reader driven.>>

newspaper innovation
If newspaper markets are so different, why do most papers look so much alike?>>

newspaper redesign
I wish you luck and offer some advice.>>

newspaper tab conversion
This overhyped trend is a non-starter for America.>>

newspaper design contest
We can make a difference, but not by chasing awards.>>

newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>

newspaper design contest
A thousand awards a year? Gimme a break.>>

readership institute
They never said higher RBS scores would sell more newspapers.>>


 

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