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2.25.07

What makes this page a BFD: Clarity and relevance.



 
 
There was plenty of traffic in transportation stories today – you couldn't swing a dead cat without hitting one. Some were dominated by maps, others by images and one went with words – demonstrating a range of story-telling techniques:
Sunday News-Journal
Charlotte Sun
Chicago Tribune
The Indianapolis Star
Journal & Courier
The Virginian-Pilot

The Sunday Record was…colorful. But many more papers were arrangements in gray and black:
The Orange County Register
Sun Journal
The Oklahoman
The State
Beaver County Times

The Chronicle-Tribune made good use of the one-word-headline-ending-in-a-period technique. But maybe they should have saved this device for stories of greater finality, as did the Chicago Tribune last year.

There weren't any award-worthy Oscar presentations but there were these from the Las Vegas Review-Journal and the Burlington County Times.

Both The Columbian and the Richmond Times-Dispatch blended letterforms and images – a technique that rarely works. Resist this temptation whenever possible.

The Monitor asked, "What's going on in there?" The design of this page begs the same question. The Sunday News Sentinel had fun with words and images in their centerpiece, but an otherwise busy page detracted from the overall effect. They've made better use of white space in the past.

Texas' Star Telgram tapped Kansas for their lead headline and made good use of an above-the-nameplate image.

The Wyoming Eagle-Tribune did their homework on a thoughtfully presented education package that was filled with carefully presented information. The Sunday Post-Dispatch took these story-telling techniques one step further, making it today's BFD.

The PD's package on development plans for Lambert Field presented a highly relevant package with a declarative headline, an information-packed graphic and descriptive text that highlighted and explained the four major proposed improvements. Everything fit neatly above the fold for effective single-copy presentation.

Room for improvement: The red bar containing the price tag for these improvements competed with the red stripe beneath the nameplate. A different signature color for the Lambert package, such as the blue found in the main image, would have avoided this conflict and separated this package from other elements.

About the criteria for choosing each day's BFD: The goal is not to merely pick a beautiful and flawless front page from the countless number that are published each year – the SND contest does a pretty good job of that by allowing anyone to enter their very best pages regardless of when they were published.

In contrast, BFD picks the best front page published on one particular day. Based on that narrower criteria, it's likely that the best front design each day will be less than perfect. Clearly, there will be better front pages published on other days by other papers. But that doesn't negate the fact that we think each day's BFD was better than rest, its flaws notwithstanding.

However, if you think a better page was published that day, by all means please mention it in the comments section below.


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2007 WORKSHOPS
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API: New products
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NAA: Marketing
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Wyoming Press
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Minnesota Press
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New England Press
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NAA: Single-copy
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Inland: Classified
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New York Press
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API: Advertising
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WCAA
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CLASSIFIED NEWSPAPER DESIGN
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ONLINE NEWSPAPER DESIGN
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Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
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EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN
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Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
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EDITORIAL NEWSPAPER DESIGN
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Bakersfield Californian
RepublicanAmerican
The Eureka Reporter
Sunday Star-Times
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
Observer-Reporter
The Sunday News
newspaper design
ONLINE NEWSPAPER DESIGN
classified redesigns
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NEWSPAPER DESIGN WHITEPAPER
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A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
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TARGETED PUBLICATIONS
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INTERACTIVE TOUR
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See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
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RADICAL STRATEGIES FOR CIRCULATION WOES
classified redesigns

 
newspaper design
Pocatello Idaho State Journal
NEWSPAPER DESIGN
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Idaho State Journal
NEWSPAPER DESIGN
 
The ISJ shows its passion for Pocatello by filling its fronts with faces – featuring five or more per front per day. You can't be too local and you can't run too many faces of local people, because everyone loves to hear these words: "I saw your picture in the paper." See the pages.

Read the interview by Jeremy Gilbert of the Poynter Institute: Bringing big changes to a little place called Pocatello
 
 






 
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it’s working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


 
 






 
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 
 


 
 

big pictures
Do 6-column photos boost readership and revenue?>>

tv books
Who would have thought that TV books would lead to the end of newspapers as we know them?>>

Washington Post
Len Downie's memo calls for more emphasis on design.>>

newspaper next
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>

lies, damn lies and statistics
See the charts that show why now is the time to redesign for revenue.>>

how to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>

Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>>

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This online redesign is not enough to please users and advertisers.>>

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Design does matter to readers, but only if it's reader driven.>>

newspaper innovation
If newspaper markets are so different, why do most papers look so much alike?>>

newspaper redesign
I wish you luck and offer some advice.>>

newspaper tab conversion
This overhyped trend is a non-starter for America.>>

newspaper design contest
We can make a difference, but not by chasing awards.>>

newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>

newspaper design contest
A thousand awards a year? Gimme a break.>>

readership institute
They never said higher RBS scores would sell more newspapers.>>


 

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