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FEBRUARY'S BEST BFD
THE KANSAS CITY STAR

CHARLES GOOCH, DESIGNER

3.20.07

What makes this page a BFD: Showing something different.



 
 
Iraq continues to dominate front pages. The Boston Globe, the Montgomery Advertiser and The Huntsville Times had "Four years of war," after most papers had similar headlines earlier this week. The Standard Times was more direct with "Bad days ahead" – but what have the past 1460 days been?

In contrast, The Bakersfield Californian had a promo to its Iraq story that was unlike any other newspaper while the Oakland Tribune and The Washington Post used the same photo more conventionally – discuss. But the OC Post was unconventional, albeit a bit heavy-handed, with its Photoshopped photo combo. The Roanoke Times was the most clear. No paper was duller-looking than The New York Times.

Many papers went big with the big plane. The Los Angeles Times was typically typical. Atypical was the Casper Star Tribune's stunner of a headline, "Mr. Bush, did you kill your wife?"

The newspaper with the best front design today is the Lawrence Journal-World for its mining story.

There is nothing wrong with big photos and single-story fronts if they promote single-copy sales – particularly when the detail in the image is small, as is the case today in Lawrence. This story from Kansas' history is bound the get the attention of the Journal-World's readers.

Unlike anything else that is sold, newspapers can produce an entirely new and different product every single day, even if they rarely take advanatage of the opportunity. (See The New York Times, The Washington Post and Los Angeles Times, above.) A surprising front page like this one may be the first step toward attracting a non-reader, then converting him or her from an occasional reader to a subscriber.


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2007 WORKSHOPS
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API: New products
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Wyoming Press
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New England Press
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NAA: Single-copy
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API: Advertising
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WCAA
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CLASSIFIED NEWSPAPER DESIGN
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ONLINE NEWSPAPER DESIGN
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Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
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EDITORIAL, CLASSIFIED & ONLINE NEWSPAPER DESIGN
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Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
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EDITORIAL NEWSPAPER DESIGN
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Bakersfield Californian
RepublicanAmerican
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Observer-Reporter
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ONLINE NEWSPAPER DESIGN
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NEWSPAPER DESIGN WHITEPAPER
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A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
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TARGETED PUBLICATIONS
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INTERACTIVE TOUR
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See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
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RADICAL STRATEGIES FOR CIRCULATION WOES
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newspaper design
Pocatello Idaho State Journal
NEWSPAPER DESIGN
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Idaho State Journal
NEWSPAPER DESIGN
 
The ISJ shows its passion for Pocatello by filling its fronts with faces – featuring five or more per front per day. You can't be too local and you can't run too many faces of local people, because everyone loves to hear these words: "I saw your picture in the paper." See the pages.

Read the interview by Jeremy Gilbert of the Poynter Institute: Bringing big changes to a little place called Pocatello
 
 






 
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E&P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it’s working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


 
 






 
The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 


 

big pictures
Do 6-column photos boost readership and revenue?>>

tv books
Who would have thought that TV books would lead to the end of newspapers as we know them?>>

Washington Post
Len Downie's memo calls for more emphasis on design.>>

newspaper next
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>

lies, damn lies and statistics
See the charts that show why now is the time to redesign for revenue.>>

how to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>

Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>>

nytimes.com redesign
This online redesign is not enough to please users and advertisers.>>

does design matter to readers

Design does matter to readers, but only if it's reader driven.>>

newspaper innovation
If newspaper markets are so different, why do most papers look so much alike?>>

newspaper redesign
I wish you luck and offer some advice.>>

newspaper tab conversion
This overhyped trend is a non-starter for America.>>

newspaper design contest
We can make a difference, but not by chasing awards.>>

newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>

newspaper design contest
A thousand awards a year? Gimme a break.>>

readership institute
They never said higher RBS scores would sell more newspapers.>>


 

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